Post by account_disabled on Jan 23, 2024 22:44:37 GMT -6
Today’s guest of the column will talk not only about himself and the agency, but also about how the digital market has changed during quarantine. Alexander Omelyanenko, CEO of Omelyanenko.pro and Marketolog.ua , shared recommendations for business and his experience in the current situation. Reading time: 6 minutes About the agency and founder On the impact of quarantine on business and the digital market What does partnership with Ringostat give? Examples of Ringostat implementation About the agency and founder I've been in digital for seven years now. Initially, I worked at an internet marketing agency, then I was offered a partnership there.
But I understood Fax Lists that it was necessary to change approaches to more modern ones. This is how the idea was born to create an agency specifically for small and medium-sized businesses. After all, this is what drives our economy. My initial goal is to make this segment more digitally aware, to provide full-fledged services to those who do not have serious turnover. Although now we are also carrying out large projects. During this time, he launched about 800 successful advertising campaigns. I really like to exchange experiences at specialized events. Therefore, he acted as a speaker 15 times at events dedicated to Internet marketing, and attended 43 digital conferences, including those from Google.
In addition to digital, I am interested in fitness and tattoos. The story of successful cooperation between Ringostat and Omelyanenko.pro Omelyanenko.pro is an agency whose priority is the effectiveness of the customer’s campaigns, loyalty between the team and clients. And there must be a friendly atmosphere in the team. In our work, we place a special emphasis on analytics. We set up Google Analytics and BI systems. Analytics is the basis; it is important to implement it correctly initially, and then collect data. This is the only way to draw conclusions about the effectiveness of advertising campaigns or sources. In our experience, there are now more and more tasks related to end-to-end analytics or non-standard approaches to tracking performance. I can safely say that in 2020 this is a trend.
But I understood Fax Lists that it was necessary to change approaches to more modern ones. This is how the idea was born to create an agency specifically for small and medium-sized businesses. After all, this is what drives our economy. My initial goal is to make this segment more digitally aware, to provide full-fledged services to those who do not have serious turnover. Although now we are also carrying out large projects. During this time, he launched about 800 successful advertising campaigns. I really like to exchange experiences at specialized events. Therefore, he acted as a speaker 15 times at events dedicated to Internet marketing, and attended 43 digital conferences, including those from Google.
In addition to digital, I am interested in fitness and tattoos. The story of successful cooperation between Ringostat and Omelyanenko.pro Omelyanenko.pro is an agency whose priority is the effectiveness of the customer’s campaigns, loyalty between the team and clients. And there must be a friendly atmosphere in the team. In our work, we place a special emphasis on analytics. We set up Google Analytics and BI systems. Analytics is the basis; it is important to implement it correctly initially, and then collect data. This is the only way to draw conclusions about the effectiveness of advertising campaigns or sources. In our experience, there are now more and more tasks related to end-to-end analytics or non-standard approaches to tracking performance. I can safely say that in 2020 this is a trend.